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FOLLOW YOUR HEART

AGAINST ALL ODDS 

OUR STORY

"WHEN WE CREATED BIANCHET, NOBODY BELIEVED IN A 

UPPER-HIGH-END, DIGITAL-FIRST WATCHMAKING BRAND"  

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With an eye to the future, Bianchet founders have embraced the metamorphosis of the watch industry, by answering fine watch lovers' desire for a meaningful relationship with their brand, superior value, and a unique watch-shopping experience.  

"From FinTech to fine watchmaking, our entrepreneurship adventures have been led by digital transformation. We believe that the digital world will transform fine watchmaking in the same way it revolutionised financial information technology.  Digital transformation can close the gap between brands and customers, creating a meaningful relationship and superior value."

 

"OUR LOVE FOR BEAUTIFUL TIMEPIECES, OUR ARTISTIC BRACKGROUND AND OUR EXPERIENCE FROM THE DIGITAL WORLD BROUGHT US TO FINE WATCHMAKING WITH A DIFFERENT VISION" 

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Born from a deep desire to create modern fine-timepieces, the story of Bianchet marries the Italian and French sense of style and beauty, with the Swiss horological know-how and attention to details. Our constant search for beauty and perfection, and our desire to share it, is our way to get closer to the universal force that links us all together.

 

"EVERYTHING IN SOME WAY CONNECTS TO EVERYTHING ELSE" 

- LEONARDO DA VINCI -